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Our Services
We help all nonprofits with Ad Grant Management and Marketing Management. Let’s see which of the two is best for your organization:
Google Ad Grants
We help our clients use up to $10,000 worth of Google Ads a month. Our all-inclusive service includes account setup, campaign creation and optimization, compliance overview, and reporting. Your nonprofit gets $10,000 worth of free advertisements from Google while we manage your Ads so these advertisements make a difference.
Already have a Google Ads account? Struggling to see results from your existing campaigns? Our Senior Google Ads Manager will audit your account for completely free. This is our way of giving back to the nonprofits that serve our community. As you help others, we help you and your marketing efforts.
Want to become a Google Ads expert for your nonprofit? We offer personalized Google Ads and Ad Grant training for your nonprofit, so you can run your account and learn the skill of Google Ads management.
Nonprofit Full Marketing Management
Looking for an agency to handle all your marketing needs in your nonprofit? We know marketing can be stressful…and confusing, so we’ll handle that while you handle making an impact. Our Full Marketing Management includes:
We help our clients use up to $10,000 worth of Google Ads a month. Our all-inclusive service includes account setup, campaign creation and optimization, compliance overview, and reporting. Your nonprofit gets $10,000 worth of free advertisements from Google while we manage your Ads so these advertisements make a difference.
We can run any and every social media platform your nonprofit uses. Need to engage your supporters on Facebook? We’ll post regularly for you. Looking to grow on Instagram and/or TikTok? Our growth strategists will make sure that your nonprofit is reaching your best audience.
Need an agency to run your Facebook Ads as well? We got you covered. With our Full Marketing Management, your Facebook Ads will be completely run and managed by our team. Your nonprofit will be visible to your target audience through Facebook and Instagram, reaching the people you need.
With all this marketing comes advertising and copywriting. Someone needs to make the ads, and someone needs to write the copy. You won’t have to worry about creating a single advertisement or writing a single piece of copy. That will all be done by our professional creators, leaving you with the perfect ads to show in front of your audience.
Google Ad Grants
While we approach each account differently, we usually follow these steps:
1. Craft new application (new advertisers)
Create a new Google Ads account and get it approved for Ad Grants.
• Create a TechSoup account
• Create a Google Ads account
• Prepare the application
• Submit the required surveys
• Fix occasional application problems
2. Audit an existing Google Ads account
Compliance, historical performance & account expansion potential.
• Analyze historical campaign performance
• Identify areas for improvement
• Audit quality scores
• Assess ad copy quality, landing page relevancy
• Assess the account compliance and make necessary adjustments
3. Discuss objectives & prepare strategy
Create a new Google Ads account and get it approved for Ad Grants.
• Create a TechSoup account
• Create a Google Ads account
• Prepare the application
• Submit the required surveys
• Fix occasional application problems
4. Prepare campaigns outside of Google Ads
Create and approve ad copies and keyword lists.
• Perform keyword research according to campaign structure proposal
• Create ad copy proposal including multiple adgroup-specific ad variants
• Create all applicable ad extensions
• Send above-mentioned documents to the organization for final approval every time new ad copies are being used
5. Import and set-up campaigns in Google Ads
Setting new Ad Grants campaigns for success.
• Import assets approved in the previous step into Google Ads
• Set-up campaign targeting, bidding, scheduling, budgets etc.
• Create rules and other mechanisms to help maintain the account compliance
6. Set up Google Analytics goal tracking
Build up conversion tracking logic, create goals and import them to Google Ads.
• Define on-site conversion actions
• Create a universal naming structure
• Create onclick events and implement them in all appropriate places
• Create Google Analytics goals and import them over to Google Ads
• Access values to conversion goals whenever possible
7. Launch new campaigns, campaign management
Running campaigns & meeting target KPIs.
• Campaign launch
• Periodic review of search term report + keyword list adjustments
• Bidding and budget adjustments
• New campaign setup
• Ad copy experiments
• Ongoing compliance oversight and adjustments
8. Periodic reporting
Real-time online report + comprehensive monthly commentary.
• Detailed Google Data Studio performance report updated in real-time
• Report modifications to fit the specific needs of the organization
• Detailed monthly commentary on past performance development, changes & next steps
• Updates on program changes
9. Content creation & other additional activities
Activities to boost the overall ROI of the marketing program.
• Landing page design & development
• Landing page content creation
• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)
• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)
• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)
Timeline
We will get your new campaigns. live within the next 2 weeks.
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Commercial Google Ads
Banner campaigns, Youtube campaigns, retargeting & other efficient nonprofit marketing strategies. Optimized & paired with Ad Grants to maximize the ROI
Social Media Management
Paid campaigns on Facebook, Instagram, Twitter or LinkedIn. Creative preparation, campaign preparation & management.
Bing Management
Campaign preparation, optimization, analytics & reporting. We manage both Ads for Social Impact (Microsoft Ad Grants) and paid Bing Ads.
Web Analytics
Google Analytics, Tag Manager, tracking pixels & more. Analytics setup and troubleshooting necessary for accurate performance evaluation & reporting.
Conversion rate optimization
Landing page development, A/B testing & implementation of proven strategies to increase the conversion rate of your website. Pairs well with our online campaigns.
Website Development
Wordpress & custom website development. Good-looking, mobile-optimized, and easy to navigate pages can be affordable. Move your organization to the next level.
Graphics / Design
Ad copy creation, preparation of brand & design manuals, web design & more. Professional & polished look for your web & campaigns.